HiteJinro Launches "King Charles Blended Scotch Whisky" at GS25
by Heo Kyungjun
Published 21 Apr.2026 09:30(KST)
Expanding Consumer Touchpoints as an "Everyday Premium Whisky"
Premium whisky "King Charles Blended Scotch Whisky" is now available at all GS25 convenience stores.
On April 21, HiteJinro announced that it will expand its consumer touchpoints and secure its position as an everyday premium whisky by placing the British premium whisky, King Charles Blended Scotch Whisky, in all GS25 stores.
King Charles Blended Scotch Whisky, which HiteJinro has been exclusively distributing in Korea since November 2023, is a British premium whisky created in honor of King Charles II, who enjoyed the essence of life while reviving art and culture in the 17th century. It is crafted by blending the finest malt whisky sourced from the Speyside and Highland regions of Scotland with grain whisky from the Lowland region. The result is a clean and refreshing vanilla aroma and a soft, sweet flavor that spreads throughout the palate.
King Charles Blended Scotch Whisky proved its excellence in taste and quality by winning gold medals at the Global Scotch Whisky Masters in both 2023 and last year, and at the International Spirits Challenge in 2024.
The recent bottle design renewal has enhanced the brand identity and visually maximized its noble and sophisticated image. In particular, the crown motif on the front label has been changed to a hand-drawn style to emphasize its premium image, and the use of silver and white Roman numerals "II" intuitively conveys the brand story centered on King Charles II. The Roman numeral logo is also applied to the bottle cap for design consistency, while the overall addition of gold color completes a classic atmosphere.
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