Adforus Unveils Corporate Value Enhancement Strategy... Expands Shareholder Returns Based on Profitability

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Global artificial intelligence (AI) platform company Adforus has announced a strategy for mid- to long-term growth and the enhancement of corporate value through a public disclosure.

On April 21, Adforus stated that it plans to strengthen a stable profit-generating structure and maintain financial soundness by expanding its customer base and revitalizing new businesses. Since its establishment in 2014, Adforus has demonstrated sustained profitability by recording operating profit for 12 consecutive years through last year.

To achieve its future goals, the company will expand its research and development (R&D) to secure new growth engines, while also streamlining its business structure to improve profitability. Based on its existing business foundation, Adforus plans to launch additional platforms and accelerate entry into overseas markets through collaborations with global partners.

The company is also strengthening its shareholder return policy. Just four months after its KOSDAQ listing in August last year, Adforus decided to acquire treasury shares, and at the beginning of this year, the company implemented a cash dividend with a payout ratio of about 25%. Going forward, Adforus intends to further increase the resources available for dividends by expanding its profit base and to continuously enhance shareholder returns.

The company stated, "Having already secured a stable business foundation, we will maximize corporate value by simultaneously strengthening our core business competitiveness and securing new growth drivers," adding, "Starting this year, we will accelerate performance growth centered on overseas markets and actively implement policies to enhance shareholder value in line with the advancement of the domestic stock market."

Meanwhile, Adforus is expanding its cooperation with global partners following its listing and is broadening the scope of AI technology applications. After Google and TikTok, Adforus was recently officially integrated into the ecosystem of AppLovin, a NASDAQ-listed company. By utilizing AI machine learning technology, Adforus improved the profitability of new services by over 250% and is currently further advancing its platform based on Gemini.

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