Samsung Electronics Participates in "Milan Design Week 2026," Showcasing AI-Era Lifestyles

Samsung Electronics showcased its design philosophy at the world's largest design festival, "Milan Design Week 2026," held in Milan, Italy from April 20 to 26 (local time).

The exhibition space, set up at Superstudio Pi? located at Via Tortona 27 in Milan, was themed "Design is an Expression of Love" and emphasized "human-centered" design. Visitors to the exhibition were able to experience how Samsung Electronics' design brings new experiences to everyday life and transforms the future of living.

On the 20th, at the Samsung Electronics booth participating in 'Milan Design Week 2026' held in Milan, Italy, sound harmonizes in a space where analog sensibility is digitally expanded into one harmony. Samsung Electronics

원본보기 아이콘

Samsung Electronics arranged the exhibition space in an open-lab format, allowing visitors to naturally experience the value of its design. The exhibition hall, composed of a total of 12 immersive spaces, featured around 120 pieces, including Samsung Electronics’ experimental future design concepts and latest product releases.

In particular, Samsung Electronics also introduced its AI-driven design philosophy through the harmonious integration of diverse devices within the exhibition space. Highlights included: an art wall visualizing various lifestyles with Galaxy foldable phones; a kitchen experience zone demonstrating the connection between mobile devices and home appliances; and an auditorium offering XR (extended reality) experiences-each presenting how AI can transform our daily lives.

Additionally, other exhibits that attracted significant attention included: an audio-immersive space digitally expressing analog sensibility through transparent speakers and screens; a space expressing individuality and diversity through OLED TV (S95H); and an artistic living room experience using Micro RGB TV.

Samsung Electronics introduced a new design formula for the AI era, "AI X (EI+HI)," reflecting lifestyles of the era onto its human-centered design philosophy, which it has emphasized for the past 30 years. This formula expresses the idea that the true value of AI is amplified when combined with "empathy and imagination" and "human intention."

Mauro Porcini, Chief Design Officer (CDO) of the DX Division at Samsung Electronics, stated, "Design should reflect people’s diversity and embrace different lifestyles and values," adding, "Through this exhibition, we aimed to demonstrate how design, when combined with human intention, empathy, and imagination, can meaningfully transform our lives."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.