LG Electronics Unveils Largest-Ever Built-In Appliance Lineup in Milan

LG Electronics is accelerating its push into the European kitchen appliance market by unveiling its largest-ever lineup of premium built-in appliances in Milan, Italy, the center of European design.

LG Electronics will participate in "EuroCucina," the kitchen appliances and furniture exhibition of the world's largest design event, "Milano Design Week 2026," held in Milan, Italy from the 20th to the 26th (local time).

LG Electronics will participate in the kitchen appliances and furniture exhibition "EuroCucina" at the "Milan Design Week 2026" held from the 20th to the 26th (local time), showcasing the largest-ever lineup of built-in appliances. Visitors are seen exploring the ultra-premium built-in appliance brand "SKS." LG Electronics

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EuroCucina is a leading European exhibition that attracts around 400,000 visitors, including kitchen designers, furniture and distribution companies, and other core customers in the built-in appliance sector.

For this exhibition, LG Electronics has prepared a booth measuring approximately 840 square meters (about 254 pyeong), which is roughly double the size of its 2024 booth. The number of products on display has also increased by about 20% compared to before, featuring a strengthened lineup that includes the ultra-premium built-in appliance brand "SKS" and "LG Built-in," a built-in appliance line dedicated to the European market.

LG Electronics has organized its exhibition under the theme "A Space Completed by Pieces of Diverse Lives." The company proposes that the kitchen should be seen not only as a place for cooking but also as a space for relaxation, socializing, and even exhibitions. The exhibition space was completed in collaboration with the Italian-Danish designer duo "GamFratesi," enhancing its overall quality.

In particular, LG Electronics is making a full-scale introduction of "SKS," the rebranded "Signature Kitchen Suite," to the European market and is presenting comprehensive kitchen solutions through spaces that replicate actual kitchen environments.

Additionally, the company is unveiling a wide range of products that enhance energy efficiency and user convenience by combining its core component technologies with artificial intelligence (AI) under the "AI CoreTech" platform. The dishwasher features the "AI SenseClean" function, where AI analyzes residual contamination on dishes through a digital turbidity sensor during the three stages of pre-wash, wash, and rinse, and automatically adjusts water temperature, rinse cycles, and detergent amounts to reduce energy consumption. The oven is equipped with the "Gourmet AI" function, which recognizes ingredients with an internal camera and recommends automated cooking menus, further enhancing user convenience.

Experiential elements for visitors have also been prepared. LG Electronics will host cooking shows with renowned chefs and operate a variety of on-site experience programs, such as a wine tasting program using its wine cellar, to attract visitors’ attention.

LG Electronics will also participate in "Fuorisalone," an off-site exhibition held throughout Milan. Through the SKS showroom operating in the city, the company plans to introduce the design philosophy and value of its ultra-premium built-in appliances to European customers.

The SKS showroom will showcase not only ultra-premium kitchen solutions but also various collaborations with partner brands. Notably, LG Electronics has partnered with "Schiffini," a 100-year-old Italian kitchen brand, to introduce iconic kitchen models such as "Cinque Terre" and "Cina," designed by Vico Magistretti, proposing a luxurious lifestyle.

Baek Seungtae, Executive Vice President and Head of LG Electronics’ Home Solutions Business Division, said, "We will continue to expand the choices available to customers by leading with premium built-in products optimized for the lifestyle and kitchen culture of European customers."

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