Simmons N32 Opens Popup Store at Lotte Department Store Jamsil Branch

Simmons announced on April 17 that its vegan mattress brand N32 will open a popup store on the 9th floor of the Lotte Department Store Jamsil Branch.

N32 Lotte Department Store Jamsil Branch Popup Store Exterior View. Simmons

원본보기 아이콘

The popup store will operate until May 14 and is designed as an experiential space under the theme "Check In to a Hidden Private Resort in Everyday Life."

At the popup store, visitors can explore the flagship N32 product, the "N32 Foam Mattress," which significantly improves upon the drawbacks of conventional foam mattresses; the "N32 Motion Bed," which leads the domestic adjustable bed market; and the "Marfi" Twin Super Single (TSS) bed frame, among others.

The N32 Foam Mattress features a combination of highly breathable interior materials and natural plant-based fabrics to minimize skin irritation. Its high-resilience pattern foam provides full-body support, helping to prevent "weight concentration," which can disrupt sleep by focusing body weight on specific areas.

The N32 Motion Bed is an adjustable electric bed that can be used in combination with the N32 Foam Mattress. It is segmented into five plates, allowing for precise angle adjustments based on the user's posture or sleep environment. All segmented areas are equipped with safety sensors that automatically activate a safety mode in case of entrapment. A stretch safety cover is also installed, ensuring safe use in households with pets or young children.

On-site events will also be held at the popup store. During weekdays from 11:00 a.m. to 12:00 p.m. and 2:00 p.m. to 3:00 p.m., and additionally on weekends from 5:00 p.m. to 6:00 p.m., "THE BREAK" event will offer an N32 long umbrella to visitors who try out the N32 mattress for a set period of time.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.