Daesun Brewery and Busan Chamber of Commerce Emphasize Need for Digital Transformation and Policy Support

Daesun Brewery held an onsite meeting with the Busan Chamber of Commerce and Industry at its Gijang factory on the 16th to discuss ways to enhance the competitiveness of the local alcoholic beverage industry.

This meeting was organized to seek responses for local small and medium-sized enterprises struggling due to external variables, such as the prolonged Middle East crisis. The event was attended by Daesun Brewery President Jo Woo-hyun, Busan Chamber of Commerce and Industry Chairman Yang Jae-saeng, and other officials.

Participants shared industry updates and toured the production site for Daesun Brewery's new product, "Busan." During the meeting, Daesun Brewery emphasized the need to strengthen corporate competitiveness through: ▲AI-based process optimization, ▲accelerating digital transformation of manufacturing sites, and ▲supporting improvements in the working environment.

Daesun Juzo held an on-site meeting with the Busan Chamber of Commerce and Industry at its Gijang plant on the 16th.

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They also stressed the importance of institutional and policy support to ensure that local flagship products can gain an edge over out-of-region brands in the market.

Daesun Brewery also highlighted the recent launch of its new product "Busan," which reflects the characteristics of the Busan region, and called for greater interest in boosting local consumption.

President Jo Woo-hyun stated, "As management uncertainty grows, the burden on the local alcoholic beverage industry is increasing," adding, "Support is needed to promote the consumption of local products and secure stable sales channels."

Chairman Yang Jae-saeng said, "I sympathize with the difficulties faced by local companies," and pledged, "I will work to ensure that the suggestions discussed are reflected in policy so that local businesses can regain their vitality."

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