The Hyundai Department Store Daegu and Sayuwon in Gunwi Sign MOU to Offer New Experiences Connecting Urban and Natural Environments

by Gu Daeseon

Published 17 Apr.2026 09:41(KST)

Sayuwon, a nature retreat located in Gunwi, Daegu, announced on April 17 that it has signed a content collaboration Memorandum of Understanding (MOU) with The Hyundai Department Store Daegu to invigorate local culture and wellness. The signing ceremony took place on April 15 at The Hyundai Department Store Daegu, with Sayuwon CEO Jae Hong Park and The Hyundai Department Store Daegu branch manager Kangjin Kim in attendance to discuss the direction of the partnership.

Sayuwon was recently selected as an outstanding wellness destination and as a promising site for the “2025 Korea Tourism Star” award. The venue blends works by world-renowned architects such as Alvaro Siza, Seung Hyo Sang, and Choi Wook with landscaping developed over more than 30 years, establishing itself as a wellness-oriented complex cultural space where nature, architecture, and art coexist.

The Hyundai Daegu Sayuwon Pop-up Store

Through this agreement, Sayuwon will work with The Hyundai Department Store Daegu to broaden opportunities for local cultural engagement and jointly present a variety of curated programs and content. Beginning with the ongoing “Sayuwon” pop-up store on the 9th floor Greenhouse at The Hyundai Department Store Daegu, the companies plan to offer new experiences connecting urban and natural environments through future VIP invitation programs and seasonal cultural content.

Both companies aim to enhance the competitiveness of Daegu-centered local cultural content through this collaboration, while also introducing premium cultural experiences that can be expanded to visitors from the Seoul metropolitan area and abroad.

Jae Hong Park, CEO of Sayuwon, commented, “This agreement will serve as an opportunity to extend the value of Sayuwon-a place where nature and art harmonize-into the urban setting,” adding, “We hope that through collaboration with The Hyundai Department Store Daegu, more people can encounter moments for reflection in their daily lives.”

Meanwhile, Sayuwon continues to expand its unique content that fuses nature, architecture, and art through various partnerships, contributing to the revitalization of the local cultural ecosystem. Until May 24, the “Quince & Clove Festival” is being held, featuring a variety of wellness content including performances and hands-on programs.