"Let Us Scale Up Too": Global Excitement as BTS World Tour Attracts 5.16 Million and Earns 2 Trillion Won [Weekend Money]

by Oh Kuemin

Published 18 Apr.2026 07:49(KST)

Updated 18 Apr.2026 18:14(KST)

"Expected to Contribute Approximately 2 Trillion Won in Revenue This Year"

It has been projected that HYBE, the entertainment company, will generate approximately 2 trillion won in revenue this year from the world tour of its artist BTS (Bangtan Sonyeondan) alone.

Song Ji-won, a research analyst at Heungkuk Securities, recently stated, "Assuming an average ticket price of 300,000 won, a total audience of about 5.16 million, and related merchandise sales per person of 148,000 won, we estimate BTS's tour will contribute around 2 trillion won in revenue within this year." Song also projected that HYBE will achieve record-breaking annual revenue of 4.3 trillion won this year, with nearly half of it coming from the BTS tour. The analyst added, "The BTS world tour, including three additional shows recently added in South America, will be held a total of 85 times, and as of this year, it is possible to attract a minimum of over 4.36 million attendees."

"Let Us Scale Up Too": Global Excitement as BTS World Tour Attracts 5.16 Million and Earns 2 Trillion Won [Weekend Money]

In the second quarter, TXT (Tomorrow X Together), BoyNextDoor, TWS, and Le Sserafim are scheduled to release new albums. In addition to the launch of the BTS tour, encore concerts by Seventeen and world tours by Enhypen and ILLIT are also planned, marking the early stage of a strong performance momentum. The analyst noted, "While topline growth is guaranteed by the return of these mega IPs, securing profitability within the year is key." However, the margin pressure from commission payments attributable to the BTS tour is expected to persist through the first half of next year, when the tour's revenue is reflected.

The analyst maintained a "buy" investment rating for HYBE but lowered the target price from 450,000 won to 380,000 won. Regarding this, Song explained, "The stock price underwent an initial correction after the BTS Gwanghwamun concert on March 21, followed by a further adjustment due to concerns about a lower-than-expected first-quarter consensus resulting from increased cost ratios. Nevertheless, with a price-to-earnings ratio of 25 times, even considering market concerns, the stock is positioned in a highly attractive zone ahead of second-quarter earnings momentum."