"Buy Cass Fresh for a Chance to Attend the World Cup"... Cass Launches World Cup Marketing Campaign

Beer brand Cass announced on the 16th that it will officially begin World Cup marketing activities as an official sponsor of the F?d?ration Internationale de Football Association (FIFA) World Cup. Photo by OB Beer

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The beer brand Cass announced on the 16th that it will officially begin its World Cup marketing activities as an official sponsor of the F?d?ration Internationale de Football Association (FIFA) World Cup. Cass is the only domestic alcoholic beverage brand to serve as an official sponsor of the FIFA World Cup.

To kick things off, Cass is launching a ticket lottery event for fans to attend matches in person. Customers who purchase Cass Fresh products will be eligible to enter a draw for a chance to experience the World Cup live at the stadium. In restaurants, customers can participate by purchasing Cass draft or bottled beer, accessing the entry page via the QR code on in-store posters, and then photographing and registering their purchased product. On Cass's official online mall, 'Beer Smart Order,' and on the Naver Brand Store, participants can enter by scanning the QR code attached to the purchased Cass product.

Participation is open at restaurants and online until May 9, and at convenience stores and supermarkets until April 30.

The first prize winner will receive a package to watch the national football team’s preliminary match live at the venue, which includes airfare, accommodations, and match tickets. The second prize is an official home jersey of the national football team, while the third prize consists of cheering merchandise such as scarves. The first prize winner will be announced at a winner event held on May 9 at Dalmaji Plaza BBQ Euljiro Main Branch.

In addition, Cass will roll out a variety of events leading up to the World Cup opening in June. These include World Cup TV advertisements, limited edition Cass products, the launch of new merchandise, and collaborative promotions with local businesses. On days when the Korean national football team plays, Cass is also planning special events aimed at uniting fans across Korea.

Seo Hyeyeon, Vice President of Marketing at OB Beer, stated, "As the only Korean beer brand to have built up a tradition of supporting the nation alongside fans on the world’s premier sports stage as an official FIFA World Cup sponsor, Cass is committed to delivering a unique World Cup experience that brings all Koreans together. Starting with this ticket lottery, we plan to offer a diverse array of projects throughout the World Cup period that everyone in Korea can enjoy and participate in."

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