Isaac Toast Launches Full-Scale Marketing with SEVENTEEN's Mingyu... New Brioche Menu and Various Promotions Unveiled

Isaac Toast, known for delivering everyday happiness through toast, announced that it will ramp up its marketing activities with brand model Mingyu of SEVENTEEN at the end of April, coinciding with the launch of a new menu.

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The new menu consists of two types of toast made with the soft and sweet "French Brioche," which has continued to gain popularity since last year. It was also reported that during the commercial shoot for the product, model Mingyu mentioned it as a recommended menu item, saying it was delicious.

To celebrate the launch of the new menu on April 27, Isaac Toast will introduce a special promotion through the Isaac Toast App, where customers can purchase the "Mingyu Frame Photo Set" featuring Mingyu's charm. The frame photo set includes both small-size photos and postcard-size photos, along with a frame to display them, allowing fans to collect a variety of images of the model Mingyu.

Additionally, an advertisement video showing Mingyu enjoying the new "French Brioche" toast with his signature bright and stylish mood will be released. This video will be aired sequentially across various advertising platforms, including TV commercials and online channels.

The partnership between Isaac Toast and Mingyu is highly anticipated across all Isaac Toast locations nationwide and through various online channels. Meanwhile, it was reported that through Japanese online channels, Isaac Toast is currently holding an event where customers who purchase overseas-exclusive products such as "Isaac Toast Sauce" and "Three Types of Fruit Jam" are entered into a random draw to select 550 winners who will have the chance to meet model Mingyu.

Since the opportunity to meet the model will be given to randomly selected participants, both domestic and international sales are reportedly attracting significant attention. The entry event will run until April 26 through online channels.

An Isaac Toast representative stated, "This new menu has been curated as a lineup recommended by our brand model Mingyu, focusing on familiar flavors that everyone can enjoy," and added, "We hope you experience happiness in everyday life through a variety of activities that allow you to experience and collect the appeal of both the brand model and Isaac Toast."

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