"Use Your Sofa Longer with New Finishing Materials"...Aloso Launches 'Re:cover' Care Service

Aloso announced on April 16 that it will launch the 'Re:cover' care service, which replaces sofa finishing materials and reinforces interior materials.

Aloso introduces the 'Re:cover' care service, which offers replacement of finishing materials and reinforcement of interior materials while maintaining the existing frame. Aloso

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The sofa is the most prominent piece of furniture in the living room, with an average usage period of over 10 years. However, events such as moving, changes in family composition, and shifts in interior design trends typically occur every 2 to 7 years, leading people to consider replacing their sofas even when they remain usable.

In response to these changes in living environments, Aloso has introduced a new option that reinterprets the sofa not as an item to be replaced but as one to be renewed. The Re:cover care service maintains the existing frame while replacing finishing materials and reinforcing interior materials to restore the condition and style of the sofa to that of a new product. Through this sofa renewal, the service aims to enhance both the atmosphere and usability of the space.

Re:cover Care goes beyond the conventional concepts of simple repair or reupholstery commonly found in the furniture market and is offered as an official brand renewal service. Although replacement of finishing materials and reupholstery services previously existed, they were primarily operated by private companies, resulting in unclear pricing standards and concerns over quality inconsistencies. To improve this market structure, Aloso has introduced an official brand renewal service with strict quality standards and a transparent process.

Alloso introduces the 'Re:cover' care service, offering replacement of finishing materials and reinforcement of interior materials while maintaining the existing frame. Alloso

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Customers can select from over 70 types of premium finishing materials owned by Aloso, choosing materials and colors that match their personal tastes and interior design. Functional enhancements are also provided. The naturally compressed Cashmiron is reinforced to restore the initial volume and seating comfort.

Aloso also manages the entire process from consultation to collection, refurbishment, and delivery, increasing reliability. After diagnosing the condition of the product and providing styling consultations on finishing materials at Aloso's directly operated stores in the Seoul metropolitan area, a specialized sofa installation team collects the product. The refurbishment is performed in the same facility environment as the company's main manufacturing process, and after a final quality inspection, the sofa is redelivered. Aloso plans to gradually expand the service area in the future.

An Aloso representative stated, "Re:cover Care is more than simply repairing a product; it embodies the brand's commitment to helping customers enjoy longer and more beautiful experiences with Aloso. Through the 'Aloso Care' universe-which includes cleaning, a 10-year warranty, and now the Re:cover Care service-we aim to deliver enduring premium value even after purchase."

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