Soomgo: "Early Summer Preparation Trend Clearly Emerging from April"

Soomgo announced on April 16 that there has been a sharp increase in customers preparing for summer starting in April, before the full onset of the hot season.

From January to March this year, key summer preparation services on Soomgo-such as air conditioner cleaning, insect screen installation, and car window tinting-increased by 62% compared to the same period in 2023. In particular, air conditioner cleaning requests nearly doubled year-on-year.

This trend toward earlier demand is closely related to the timing of rising temperatures. According to Soomgo’s analysis of summer service request data over the past four years, service requests such as air conditioner cleaning surged once the daytime high exceeded 20 degrees Celsius.

2026 Summer Preparation Festa Guide Image. Soomgo

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The desire to avoid inconveniences that occur when seeking services during the peak of summer also played a significant role. In a survey conducted by Soomgo on April 14 with 610 customers who requested summer services, 61.6% of respondents said they had previously regretted missing the optimal time to clean their air conditioner. The most common reason cited was the difficulty in scheduling at their preferred time (25.7%).

A Soomgo representative stated, "With summers lengthening due to climate change, a pattern has emerged where people prepare for a comfortable daily life as early as spring. This reflects a smart lifestyle, proactively addressing summer inconveniences in advance."

In response to these changing demands, Soomgo is hosting the "2026 Soomgo Summer Preparation Festa" to support customers in making practical preparations for summer. The event, which began on April 13 and runs for six weeks, focuses on three main themes-home, car, and vacation preparation. It also offers discount coupons for essential summer services and a prize giveaway event totaling 50 million won.

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