Lotte Department Store to Exclusively Operate 'Polo Ralph Lauren' Pop-up Store

Lotte Department Store announced on April 16 that it will exclusively operate a 'Polo Ralph Lauren' pop-up store at the B1 floor of Jamsil Avenuel from April 18 to 29.

This pop-up store will be held in the Aveva Pop-up Store space on the B1 floor of Jamsil Avenuel. Customers will be able to find a wide range of items in one place, including the brand’s signature polo shirt collection, new products for the 2026 spring/summer (SS) season, and the 'Polo Play' bag collection. Featured items include the 'Mini Crossbody' (KRW 699,000), 'Tote Bag' (KRW 859,000), and 'Large Tote' (KRW 1,250,000).

Representative image of Polo Ralph Lauren. Lotte Department Store

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Exclusive products available only at the pop-up store have also been prepared. There will be a total of four limited-edition bear charms, including three bear charms matched in color with the 'Polo Play' bags and one with a Western theme, all offered exclusively at the pop-up store.

The space is themed after the atmosphere of a southern French port city. By utilizing a variety of colors, the store creates an exotic ambiance and has photo spots throughout to provide visitors with a unique experience. Additionally, there is a postcard-making area where customers can participate, adding an interactive element to the store.

There are also purchase benefits to commemorate the opening of the pop-up store. During the event, customers who spend KRW 600,000, KRW 1,000,000, or KRW 2,000,000 or more in a single day will receive a Lotte gift certificate equivalent to 10% of their purchase amount. Customers who purchase from the 'Polo Play' bag collection will receive a special gift available only at the Jamsil Avenuel pop-up store.

Lee Jaeho, Head of Men’s Fashion Team at Lotte Department Store, said, "To mark the arrival of the full-fledged spring and summer season, we have prepared an exclusive concept pop-up store for 'Polo Ralph Lauren,' a brand loved by a wide range of customers. We will continue to offer new shopping experiences through differentiated content that reflects seasonality and the brand’s heritage."

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