Gwangju Shinsegae to Open First Musinsa Standard Store in Gwangju and Jeonnam on the 16th

by Shin Dongho

Published 15 Apr.2026 12:42(KST)

Anticipating Strong Appeal to Millennials & Gen Z Customers

Gwangju Shinsegae Co., Ltd. is opening the first Musinsa Standard store in the Gwangju and Jeonnam region, targeting Millennials & Gen Z customers who have been eagerly awaiting its arrival. Previously, customers could only experience Musinsa Standard by visiting Seoul or shopping online, but with this offline store, Gwangju Shinsegae is expected to further solidify its reputation as a shopping hotspot.

Gwangju Shinsegae Co., Ltd. announced that the 'Musinsa Standard' store, highly anticipated by fashion enthusiasts in Gwangju and Jeonnam, will open for the first time in the Honam region on the 16th. As the brand's offline store becomes available-previously accessible only by traveling to Seoul or online purchases-it is expected to attract even more Millennials & Gen Z customers seeking new lifestyle destinations.

Musinsa Standard, opening for the first time in Honam at Gwangju Shinsegae, is completing product displays and preparing to welcome customers ahead of its opening on April 16.
[Photo by Gwangju Shinsegae]

Musinsa Standard, the in-house brand of Musinsa, Korea's leading online fashion store, has become the go-to "essential item" for Millennials & Gen Z thanks to its minimalist design and outstanding quality.

This opening at Gwangju Shinsegae marks the brand's first expansion into the Honam region, following its presence in the Seoul metropolitan area and major hub cities. It will offer local customers, who previously could only shop online, the unique shopping experience of trying on items in person before making a purchase.

Gwangju Shinsegae plans to further establish itself as a trend-leading destination by bringing online-based mega brands favored by Millennials & Gen Z into its lifestyle spaces, creating a young and dynamic atmosphere.

Lim Jaeseok, Young Fashion Manager at Gwangju Shinsegae, stated, "After long preparations, the opening of Musinsa Standard will be the most exciting news for Millennials & Gen Z customers in the Gwangju and Jeonnam region. We will continue to proactively introduce the hottest content and brands that were previously difficult to find locally, providing enjoyment and new experiences for our customers."