KT Launches Customer Reward Program with Up to 5,000 Won Discount at Baskin Robbins

by Roh Kyungjo

Published 15 Apr.2026 11:34(KST)

Sweet Benefits and Private Docent Tour Also Offered

On April 15, KT announced that it has prepared a customer reward program that allows users to choose between a 50% discount at Baskin Robbins (up to 5,000 won) and a 6,000 won discount at Shopping Lounge. The program will be available starting April 16.

Models are introducing the KT Membership benefits for April. Provided by KT

Until the end of this month, KT will also be running its “Sweet Benefits” program. Customers can select and use one benefit from brands such as Tous Les Jours, Mega MGC Coffee, Ediya Coffee, Papa John’s Pizza, Baedal Minjok X Yogurt World, Downtowner, Lotte Cinema, and others. The usage period for Tous Les Jours has been extended until May 15, in consideration of demand during Family Month.

The “Sweet Special” program, which allows for overlapping use, has expanded its range to include shopping, travel, and lifestyle categories. It offers various partnership brand benefits, including Lotte Mart Zeta, Lotte World Adventure, Amore Mall, Pulmuone, KT Alpha Shopping, Crocs, Lotte Duty Free, Agoda, Lotte Rent-a-Car, Speedmate, and more.

On the evening of the same day, a private docent tour will be held for membership customers. Invited guests can attend the exhibition “Room for Wonder: Opening the Door to Imagination” at Groundseesaw East free of charge. KT plans to continue expanding differentiated, experience-centered benefits by linking membership services with cultural content such as performances and exhibitions.

Kang Iwhan, Head of Customer Service Division at KT (Executive Vice President), stated, “KT Membership designs its benefits around brands and essential lifestyle sectors that customers actually frequent. In particular, this month’s customer reward program is focused on high-utility benefits such as food, beverages, and daily necessities, enhancing the perceived value for customers.”