The Car Featured in "The Devil Wears Prada 2"... 20 Years of Partnership with Mercedes-Benz

On April 15, Mercedes-Benz announced that it will provide top-tier vehicles, including Maybach models, for the film "The Devil Wears Prada 2" and will conduct a global campaign titled "The Art of Arrival" to coincide with the worldwide release.

Mercedes-Maybach S-Class. Mercedes-Benz Korea

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The Mercedes-Maybach S-Class will appear alongside key characters in the film, with its understated elegance and presence completing the atmosphere of each scene. As the vehicle featured with runway magazine editor-in-chief Miranda Priestly, it serves as a symbol of the world of high fashion and luxury. The vehicle in the film features a "Manufaktur" interior, meticulously customized at the Mercedes-Benz Manufaktur Atelier.

Additionally, a variety of models-including the Mercedes-Benz S-Class, GLE, the all-electric G-Class, V-Class, and Sprinter-will also appear, showcasing the appeal of the brand's lineup across multiple segments.

Mercedes-Benz and the film are jointly launching a promotional campaign, which will sequentially release various content through next month. This includes video content using scenes from the film, premium key visuals for print and digital advertisements, behind-the-scenes videos and still cuts, social media content, and collaborations with influencers. A special, one-of-a-kind Mercedes-Maybach S-Class, created exclusively for the film's theme, will also be unveiled.

Mercedes-Benz announced on the 15th that it will provide top-tier vehicles including Maybach for the movie "The Devil Wears Prada 2" and launch a global campaign "The Art of Arrival" aligned with the worldwide release. Mercedes-Benz Korea

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The Mercedes-Benz S-Class previously appeared in the 2006 release of "The Devil Wears Prada," symbolizing authority and prestige in the world of high fashion in key scenes.

Mercedes-Benz Korea will also carry out a variety of promotional activities in line with the film's release. During the film's promotional period in Korea, Mercedes-Maybach S-Class vehicles were provided as official cars for the lead actress, Meryl Streep.

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