SK Intelecs Selects Actor Byun Wooseok as Advertising Model for SK Magic Water Purifiers

by Lee Seohee

Published 15 Apr.2026 10:09(KST)

Maximizing the Premium Brand Image

SK Intelecs has selected actor Byun Wooseok as the new advertising model for its health platform brand ‘SK Magic’ and will release a new advertisement on April 18.

Key images from the SK Magic TV commercial 'Two Water Purifier' edition. SK Intellix

By appointing Byun Wooseok as the advertising model for its water purifier line, SK Magic aims to boost brand awareness and preference, while strengthening its competitiveness in the rental market. The company plans to solidify its premium brand image and intuitively communicate its core business strengths to consumers.

In particular, with the launch of the innovative mineral water purifier ‘Two Water’ on April 20, followed by new products such as the ice water purifier ‘MEGA ICE’, SK Magic plans to maximize its premium brand image through Byun Wooseok’s sophisticated image.

This advertisement captures Byun Wooseok’s proposed lifestyle and refined daily routines through video. With messaging such as “I’m not satisfied with just one,” it intuitively communicates the unique features of ‘Two Water’-which provides both healthy mineral water and clean pure water from a single purifier-as well as SK Magic’s advanced technology.

The slogan ‘Water is Magic’ highlights water as a key element that brings positive change to health and lifestyle in everyday life. Through this, the brand aims to intuitively convey its differentiated wellness lifestyle and focus on presenting new values and experiences that consumers can feel in their daily lives.

The advertisement will be released sequentially across all channels, both online and offline, including TV, OTT platforms, YouTube, social media, buses, and elevators, starting from April 18.