LGE.com Sponsors Premium Home Appliances and Interior Products for Heart Signal Season 5
by Kim Jinyeong
Published 15 Apr.2026 09:08(KST)
LG Electronics' official online brand shop, LGE.com, has sponsored Season 5 of the Channel A reality show "Heart Signal" with 15 different LG home appliances and approximately KRW 114 million worth of interior products.
"Heart Signal" is a dating reality show that observes and analyzes the romantic relationships of young men and women unfolding in the "Signal House," culminating in the audience predicting the final couples. As a program that garners high attention and ratings each season, it drew significant anticipation from viewers even before the broadcast.
The electronic products sponsored by LG Electronics this season include OLED TVs, portable lifestyle screens, clothing care appliances, robot vacuum cleaners, air purifiers, water and humidification appliances, massage chairs, beam projectors, refrigerators, wine cellars, ice water purifiers, lightwave ovens, and induction cooktops. These products will be naturally featured as the cast members use them in their daily lives inside the Signal House.
Although not categorized as traditional home appliances, the LG CineBeam Shorts and MoodMate are newly launched beam projectors designed to help the cast create various atmospheres according to different situations and preferences. In particular, the LG MoodMate, launched in November 2025, is a new-concept beam projector in the form of a living room stand lamp, combining not only projection capabilities but also interior lighting and high-quality Bluetooth speaker functions.
LGE.com has also sponsored a wide range of premium living and interior products from renowned design brands such as Herman Miller, Jackson Chameleon, Eastern Edition, Flos, Azpect, and Monstructure, all of which are currently available on the Home Style platform. LG Electronics is working to transform LGE.com, its direct-to-consumer (D2C) platform, into a comprehensive lifestyle platform.
Oh Sungtaek, Head of Korea Marketing Communication at LG Electronics, stated, "We decided to sponsor the show so that customers could experience in advance the appliances and interior products that not only make everyday life more convenient but also create a sophisticated and stylish home through a popular reality program. Going forward, we will continue to introduce a leading-edge lifestyle to customers based on LGE.com’s diverse premium selection."
Meanwhile, the LGE.com Home Style platform, launched by LG Electronics in November 2025, is a styling platform designed to help customers more easily and conveniently design and coordinate their home spaces. It currently features over 500 domestic and international brands and more than 30,000 products, including furniture, lighting, fabrics, kitchenware, and interior accessories.
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