Kia Launches 'KBO Display Theme Season 2' for Baseball Fans

by Lee Seungjin

Published 14 Apr.2026 09:01(KST)

Kia announced on April 14 that it has launched the 'KBO Display Theme Season 2' for domestic baseball fans to celebrate the opening of the Korea Baseball Organization (KBO) League.

Kia upgraded the 'KBO Display Theme', which first debuted last year in collaboration with the KBO (Korea Baseball Organization) and received strong support from baseball fans, to deliver a more immersive experience for the 2026 season.

KIA Tigers 'KBO Display Theme Season 2' scene. KIA

The KBO Display Theme is a customizable digital product that allows customers to change the color and graphics of the large ccNC (connected car Navigation Cockpit) display in their vehicles to match their favorite baseball team.

KBO Display Theme Season 2 maximizes the experience of becoming one with your favorite team inside the vehicle by introducing real-life player images, enhancing team-specific features, and expanding the customization range of the cluster (instrument panel).

The most significant change is the design of the Homecard. Moving away from the 2D illustration-centric graphics of the 2025 theme, Season 2 introduces new 3D real-life representations, bringing the player's dynamic energy and vitality to the vehicle display.

In addition, Kia actively listened to feedback from users of the previous theme. Starting with Season 2, the cluster background now features real-life images of baseball stadiums, and the design customization range has been expanded.

Cheering flags and key characteristics of each team are represented in a realistic style, further appealing to fans. Each team's unique core color is applied to the Homecard background, clearly expressing the identity of the supported team. This allows customers to feel the excitement of the ballpark and the spirit of their favorite team from the moment they enter the vehicle.

KBO Display Theme Season 2 is available for all Kia models equipped with the ccNC infotainment system and a 12.3-inch cluster, with The All-New Seltos and The New Niro, both released this year, as prime examples.

KBO Display Theme Season 2 can be purchased and installed through the 'Kia Connect Store' and applied easily via OTA (over-the-air software update), allowing for permanent use.