Scania Korea Group to Hold '2026 National Roadshow'... Strengthening Customer Engagement at Key Locations Nationwide

'2026 Scania National Roadshow' Official Poster

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Scania Korea Group, the Korean subsidiary of the global commercial vehicle brand Scania, will hold the '2026 Scania National Roadshow' from April 13 to April 24, traveling to major locations across the country to showcase vehicles and engage with customers.

The roadshow will begin on April 13 in Yeosu, Jeollanam-do, and will make stops in Gwangyang, Okcheon, Incheon, Chungju, Busan, Ulsan, and a total of nine regions in succession. With the goal of expanding contact points not only with existing Scania customers but also with customers of other brands, exhibition spaces have been set up at key locations such as major NaTruckHouse hubs and truck garages where freight truck traffic is high.

At the event, 2026 models from the 'Scania Super' lineup, including the 560 S Tractor and the 500 R 8x4 Cargo Truck, will be on display. Since its launch in Korea in 2023, this model has consistently received positive reviews for its outstanding fuel efficiency. For the 2026 model, safety, driving performance, and driver convenience have all been further enhanced. Advanced Driver Assistance Systems (ADAS), such as an upgraded Automatic Emergency Braking (AEB) system and a pedestrian collision warning system, have been more widely applied to further improve on-road safety.

Notably, this roadshow will feature a game-based fuel efficiency station, allowing customers to easily and enjoyably experience the unique fuel efficiency (TOE) of Scania trucks. In addition, professional staff will be on-site to provide detailed vehicle explanations and offer personalized consultation services for potential buyers.

There are also a variety of benefits for participating customers. All visitors will receive practical gifts such as arm sleeves and work gloves, and additional prizes will be awarded to those who take part in on-site events. In addition, tire prizes will be given away through a separate lottery drawing.

Ekaterina Ermolenkova, CEO of Scania Korea Group, said, "This roadshow was organized to directly listen to and communicate with customers on-site, including those who use other brands. We invite you to see firsthand the excellent efficiency and advanced technology of Scania trucks, and we will continue to deliver the highest value as your reliable business partner."

For more information on the '2026 Scania National Roadshow,' please contact your nearest Scania sales branch.

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