The Bed Used by Byun Wooseok as Grand Prince Ian is This

by Choi Hokyung

Published 13 Apr.2026 09:11(KST)

Illoom, the home furniture brand under the Fursys Group, announced on April 13 that it officially supported the production of MBC's Friday-Saturday drama "21st Century Great Madam," which premiered on April 10.

"21st Century Great Madam" is set in a 21st-century constitutional monarchy Korea, and tells the story of a romance that breaks down social barriers between a woman who has everything as a conglomerate heiress but is only a commoner by status, and a man who is the son of the king but cannot possess anything. Illoom's brand model, Byun Wooseok, stars in the lead role as Grand Prince Ian in the drama.

MBC Friday-Saturday drama '21st Century Grand Lady' poster. Illum

Illoom has consistently collaborated with actor Byun Wooseok through various advertising campaigns in the past. This production support is also an extension of that partnership, aiming to deliver the brand image to consumers within the natural context of drama content. In the show, Illoom's "Basel Motion Bed" will appear in Grand Prince Ian's bedroom.

Through this collaboration, Illoom plans to further strengthen the synergy with its brand model while showcasing the design and functionality of its products to a wider range of consumers.

An Illoom brand representative commented, "Through this drama production support, we aim to communicate the value of space that Illoom pursues to more consumers," adding, "We also plan to roll out a variety of online and offline marketing activities in connection with the drama broadcast."