Pop Mart Launches "Twinkle Twinkle Moon Gelato" Series

Pop Mart announced on April 13 that it will release the new "Moon Gelato" series, an addition to the "Twinkle Twinkle" IP lineup.

The flagship product, the "Ice Cream Doll Keyring," will be launched in a blind box format, with a total of five types available, including a secret version. Notably, each scoop is equipped with a magnet, allowing users to stack multiple scoops freely.

The company has also expanded its selection of lifestyle items spanning both fashion and home living. The lineup includes large cushions shaped like toast and baguette (100cm), baker dolls (28cm), and six types of hand towels as home decor products, as well as stylish fashion items such as the baguette bag and affogato crossbody bag. In particular, this series' "lunch bag" features both thermal insulation and cooling functions.

Twinkle Twinkle product image. PopMart

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To celebrate the launch of the new series, Pop Mart will host the "Twinkle Twinkle Gelato Nyam Nyam Challenge," an event designed for customers to participate and enjoy. The challenge will run for one week from April 17 to 23 through the official Pop Mart Korea Naver blog and Naver Brand Store.

To participate, customers can play the game on the event page, capture the score screen, upload it to Instagram, and submit their entry via a Naver form. Among the participants, 500 people will be selected in a drawing to receive 1,000 won in Naver Points, and the top 10 scorers in the game will receive an ice cream voucher.

A representative from Pop Mart Korea stated, "The Twinkle Twinkle Moon Gelato series was designed to allow consumers to physically experience and feel the warm universe of Twinkle Twinkle, going beyond mere products," adding, "Through dessert-themed products, we aim to appeal to both the collectible desires and lifestyle sensibilities of Millennials & Gen Z."

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