Gangwon Province Launches Chuncheon Pungmul Market "Chunpoong Night Market 2.0"... Heating Up Friday and Saturday Nights

The Chunpoong Night Market 2.0, set to illuminate the nights of Gangwon Special Self-Governing Province, has made its grand debut at Chuncheon Pungmul Market.

Gangwon Province Governor Jin Tae Kim is communicating with citizens at the opening ceremony of the Chunpoong Night Market 2.0 at Chuncheon Pungmul Market on the 10th. Provided by Gangwon Province

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According to Gangwon Province on April 12, the night market will be held every Friday and Saturday at Chuncheon Pungmul Market, starting with the opening ceremony on April 10 and continuing through October 10.

The operating period is divided into two phases: the first half runs from April 10 to June 13, and the second half from September 4 to October 10. The opening ceremony took place at 6 p.m. on April 10 and featured a variety of programs such as a marching band parade, recreation activities, violin and busking performances, singer concerts, and prize drawings, creating a lively atmosphere on site.

Last year, Chuncheon Pungmul Market laid the foundation for revitalizing the traditional market through the operation of the Chunpoong Night Market.

Kim Jin-tae, Governor of Gangwon Special Self-Governing Province, is giving a greeting at the opening ceremony of the Chuncheon Folk Market Night Market "Chunpung Night Market 2.0" held on the 10th. Provided by Gangwon Province

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The Chunpoong Night Market, which made its debut last year, drew 52,000 visitors and achieved sales of 530 million won, proving the potential for revitalizing traditional markets. This year, the event will be further upgraded as "version 2.0," with a significant enhancement of content and features designed to encourage visitors to stay longer.

In particular, the night market will evolve into a "content-driven night market" by moving beyond just food offerings to include the development of specialized and signature menus, regular cultural content such as busking and performances, the introduction of a customer participation-based quality control (QC) system, the establishment of a media arcade, and the operation of a support group for international student volunteers.

Kim Jin-tae, Governor of Gangwon Special Self-Governing Province, is communicating with citizens at the opening ceremony of the Chunpoong Night Market 2.0, the night market of Chuncheon Pungmul Market, on the 10th. Provided by Gangwon Province

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Governor Jin-tae Kim said, "Pungmul Market is going beyond the hardware and is now taking the lead as a culture and tourism-oriented market. I hope you will enjoy wonderful weekends together with Pungmul Market in the future."

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