Hana Bank Signs Exclusive Partnership with RIDI...Webtoons and Web Novels Now Available in App

by Kim Hye Min

Published 12 Apr.2026 10:34(KST)

Hana Bank announced on April 12 that it is partnering with Korea's leading content platform, RIDI, to pursue a variety of collaborative initiatives.

Ho-sung Lee, President of Hana Bank (left), is posing for a commemorative photo after signing a business agreement for finance-content integration with Baek Gisik, CEO of Ridit, at the Euljiro headquarters in Seoul on the afternoon of the 10th. Provided by Hana Bank

In this regard, Hana Bank signed a business agreement at its Euljiro headquarters in Seoul on the afternoon of April 10.

Through this agreement, the bank plans to provide access to RIDI's diverse content-such as webtoons, web novels, comics, and e-books-on the "Playground" page within the Hana One Q app. Other initiatives include exclusive content available only on the app, limited edition goods featuring popular RIDI works, and joint marketing efforts connecting brands and services.

The companies also plan to leverage ultra-personalized services that combine content consumption data with financial data, enabling tailored recommendations for financial products.

Lee Hosung, CEO of Hana Bank, stated, "This is an attempt to further expand the boundaries of financial experiences." He added, "We will continue to pursue various collaborations through Hana One Q, so that our customers can enjoy newer and more enjoyable experiences in their daily lives."