Shinsegae Centum City Launches 'For Your Eyes Only' Popup for Women in Their 20s and 30s

by Kim Yongu

Published 12 Apr.2026 10:15(KST)

Shinsegae Centum City is launching a designer brand popup store targeting women in their 20s and 30s. The store is unveiling its summer collection early, aiming to expand customer engagement.

On April 12, Shinsegae Centum City Branch announced that it will be operating a popup store for the women's designer brand For Your Eyes Only. The popup began on April 10 and will run until July 31.

For Your Eyes Only is gaining attention among women in their 20s and 30s as a "chugumi brand" with its styles that add detail to basic silhouettes. This popup has been planned to allow customers to experience the brand’s unique sensibility offline.

At the popup, the "Summer 1st Collection" will be previewed. This lineup is designed to appeal to customers preparing for the summer season.

Various promotions are also being offered. Until April 19, all items will be available at a 10% discount. An additional 5% discount will be applied through the end of the popup for those who follow the brand on Instagram. Depending on the purchase amount, leather diaries and cotton bags will be given to customers on a first-come, first-served basis.

The popup store is located on the fourth floor of the department store.

Shinsegae Centum City For Your Eyes Only Store.