[Market Focus] APR Rises for Third Consecutive Day on Strong Earnings Expectations

by Lee Changhwan

Published 10 Apr.2026 10:16(KST)

[Market Focus] APR Rises for Third Consecutive Day on Strong Earnings Expectations

Expectations for strong earnings from APR are growing, driving the stock price up for three consecutive trading days.

As of 10:11 a.m. on April 10, APR was trading at 385,500 won, up 5.47% from the previous trading day. APR has been maintaining its upward momentum for three days since April 8.

On this day, Shinhan Investment & Securities raised its target price for APR by 43% to 500,000 won, citing expectations for robust performance driven by diversification of both products and regions.

The firm projected that APR’s consolidated sales in the first quarter would reach 592 billion won and operating profit would reach 149.2 billion won, representing growth of 123% and 173%, respectively, compared to the same period last year.

Hyunjin Park, a researcher at Shinhan Investment & Securities, stated, "The sales growth potential in Europe, including the UK and Germany, is exploding. There is sufficient basis for raising earnings estimates for this year and next, given the sales contribution from the Aprilskin brand and the recovery in export demand for beauty medical devices."

Previously, NH Investment & Securities also estimated APR’s consolidated operating profit for the first quarter at 143.6 billion won, 16% above the market consensus. The firm raised its target price from 400,000 won to 470,000 won. Samsung Securities also adjusted its target price upward to 500,000 won, considering the company’s improving performance.