Goyang International Flower Expo Unveils BTS Birth Flower Photo Zone and Official Merchandise Ideas

The Goyang International Exhibition Foundation (CEO Changhyun Lee) has launched a full-scale promotional campaign ahead of the "2026 Goyang International Flower Expo," which opens on April 24. This includes establishing a collaborative photo zone with global artists BTS and discovering official merchandise.

The Goyang International Exhibition Foundation is creating a 'Purple Flower Photo Zone' in front of Ilsanseo-gu Office for domestic and international fans visiting the 'BTS World Tour Arirang in Goyang' performance. Provided by the Goyang International Exhibition Foundation

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On April 9, the foundation announced that it has created a "Purple Flower Photo Zone" in front of Ilsan Seo-gu Office for domestic and international fans visiting the "BTS World Tour Arirang in Goyang" performance.

This photo zone is decorated with vibrant spring flowers such as hydrangeas, lupines, and delphiniums, themed around the color purple, which symbolizes BTS. In particular, it features story content inspired by the birth flowers of each BTS member, offering fans a unique and special experience.

Additionally, the flower story content inspired by the birth flowers of each BTS member is expected to draw significant interest from fans.

Alongside this, a "Flower Message Wall" has been set up, allowing visitors to express their excitement and messages of support for the performance through flowers. The foundation is also running a promotional hashtag campaign for the 2026 Goyang International Flower Expo, enabling people to engage with the event online as well.

Changhyun Lee, CEO of the Goyang International Exhibition Foundation, stated, "This photo zone was designed to transform even the waiting time for the performance into a special experience by combining concerts and flowers. We hope this will naturally raise interest in the 2026 Goyang International Flower Expo and further popularize floral culture."

Meanwhile, the 2026 Goyang International Flower Expo, under the theme "Flowers, Coloring Time," will be held from April 24 to May 10 at Ilsan Lake Park. For more details, please visit the event website and the foundation website.

The Goyang International Expo Foundation held the award ceremony for the "2026 Goyang International Flower Expo Official Goods Idea Contest" on the 7th. Provided by Goyang International Expo Foundation

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On April 7, the Goyang International Exhibition Foundation held the awards ceremony for the "2026 Goyang International Flower Expo Official Goods Idea Contest."

This contest was organized to discover merchandise ideas that utilize the brand and content of the Goyang International Flower Expo, based on the expo’s theme "Flowers, Coloring Time."

Participants from various age groups and fields submitted works that combined creativity and marketability. After a fair review by a panel of experts, a total of 11 winning entries were selected.

The evaluation criteria included suitability to the expo theme, creativity, marketability, design completeness, and usability. The potential for expansion into promotional content was also considered.

At the awards ceremony, certificates were presented to winners for the grand prize, excellence prize, and other categories. The winning works will be displayed during this year’s expo and will later be commercialized and sold online.

Changhyun Lee, CEO of the Goyang International Exhibition Foundation, remarked, "This contest is meaningful in that it is a participatory project where citizens and creators work together to create value for the expo. Based on the selected outstanding ideas, we will actively promote the launch of differentiated merchandise that visitors can relate to and enjoy."

Meanwhile, the 2026 Goyang International Flower Expo, under the theme "Flowers, Coloring Time," will be held from April 24 to May 10 at Ilsan Lake Park.

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