Yongga Revolving Hotpot to Open in Busan and Daejeon This Year

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The rotating hot pot brand "Yongga Rotating Hot Pot" will expand its presence by sequentially opening new stores in Busan and Daejeon during the first half of this year.

Since opening its first Gangnam location in December 2024, Yongga Rotating Hot Pot has rapidly expanded its outlets to Myeong-dong, Konkuk University, Daehak-ro, Ansan, Cheonan, Incheon Guwol, and Daegu, solidifying its presence in the domestic rotating hot pot market.

According to the brand, the new store openings will take place sequentially from April to June, with plans to further expand customer touchpoints in major commercial districts nationwide during the first half of this year.

Yongga Rotating Hot Pot is recognized for broadening the appeal of rotating hot pot by allowing customers to select from a variety of ingredients traveling along a conveyor belt and by operating all seats under a "one person, one pot" system, making the experience more accessible as a mainstream dining option.

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Customers can view and choose from around 100 different ingredients without leaving their seats, enjoying meals tailored to their own preferences with a combination of broth and ingredients. In addition, character-themed serving systems and visually engaging elements enhance the meal as an experience, aligning with recent dining trends that emphasize experiential consumption.

In particular, Yongga Rotating Hot Pot is noted not only for serving hot pot, but also for helping establish the "rotating hot pot" category as a familiar and popular dining format.

A brand representative stated, "The recent store openings are not simply about increasing the number of outlets, but about enabling more customers to enjoy the unique Yongga Rotating Hot Pot experience in nearby locations," adding, "We plan to further strengthen our position in the rotating hot pot market by building on our distinctive operational style and experiential elements."

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