Samsung Life Insurance Launches New Advertising Campaign: "Developers Beyond Insurance"

On April 6, Samsung Life Insurance announced the launch of its new advertising campaign, "Developers Beyond Insurance."

Samsung Life Insurance unveiled its new advertising campaign "Developers Beyond Insurance" on the 6th. Samsung Life Insurance

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This campaign was planned to mark the third year since the launch of Samsung Life Insurance's brand slogan, "Insurance Beyond Insurance." It expresses Samsung Life Insurance's role in designing and expanding customers' lives in a better direction-beyond the boundaries of traditional insurance business, including investment, retirement asset management, digital, and healthcare-using the intuitive keyword "developer."

The commercial begins with the declaration, "Now, every employee at Samsung Life Insurance is a developer." Here, "developer" does not refer to a conventional IT role, but symbolizes Samsung Life Insurance's role in developing customers' lifestyles and creating new value.

The video vividly showcases Samsung Life Insurance's major innovation initiatives, such as the next-generation senior platform, protection and asset management services, and AI healthcare services. Through this, the company emphasizes that it is evolving beyond the conventional domain of an insurance company to become a platform that accompanies customers throughout their entire lives.

A key feature of this advertising campaign is the active use of AI technology throughout the production process. AI was applied to most of the main scenes, including the creation of a senior town, a man riding a skateboard, a woman engaging in strength training, and various backgrounds.

The most striking aspect of the commercial is the face of the "developer" featured in the advertisement. Using gender- and age-based facial data of actual Samsung Life Insurance employees, the company created a representative face image through AI image synthesis.

Samsung Life Insurance is already applying AI technology to insurance work such as underwriting, consulting, and claims processing. The company is actively expanding the use of AI in advertising production, continuously pursuing new approaches across various work areas.

The new advertising campaign will be released through a variety of media, including TV, print, OTT, and YouTube, and a range of online and offline events linked to the campaign will also be rolled out sequentially.

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