Coupang to Host ‘Mega Beauty Show’ Until the 26th, Offering Beauty Boxes Worth Up to 420,000 Won

Coupang announced on April 6 that it will host its largest beauty discount event of the year, the ‘Mega Beauty Show,’ for three weeks from April 6 to April 26. The event is characterized by enhanced discounts and promotional offers focused on beauty products that customers purchase frequently, especially as consumer prices remain high. Notably, in the highlight of the Mega Beauty Show, the ‘Virtual Store,’ WOW members who make purchases of 20,000 won or more will receive a beauty box valued at 420,000 won-the largest benefit ever offered.

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The Mega Beauty Show is held three times a year as a regular event by Coupang, operating in a hybrid format that combines online sales with offline experiential spaces. During the event, popular beauty products will be available at discounted prices through the Coupang App, and customers can try and purchase products at a designated offline venue.

This online event features participation from 19 brands, including Dr.G, Innisfree, Aestura, Physiogel, Av?ne, and Forencos. Products from all categories, ranging from skincare to color cosmetics, will be offered at up to 50% off, along with various benefits such as ‘1+1’ promotions and additional 3,000 won discount coupons.

A giveaway event has also been prepared. During the event period, 3,000 customers in total will be selected by lottery-1,000 winners each week-from among those who spend 50,000 won or more, and will receive a ‘Coupang Beauty Cooler Bag.’ The number of gifts is limited each week and may run out early.

The offline program, the ‘Virtual Store,’ is also a core part of the event. It will be held over three days from April 17 to April 19 at ‘AndersonC Seongsu’ in Seongsu-dong, Seoul. WOW members who make purchases of 20,000 won or more at the venue will receive a box containing beauty products valued at approximately 420,000 won.

The beauty box will include more than 19 products, such as an Aestura mask, TonyMoly blusher, Mediheal moisture pad, and Av?ne eye cream. Coupang has expanded the scale of benefits provided through the Virtual Store each year, and this year’s event offers the most extensive selection to date.

Admission tickets will be available on a first-come, first-served basis via the Coupang App starting at 7 a.m. on April 6, with daily attendance limited to 1,000 people (100 per hour).

A Coupang representative stated, “The Mega Beauty Show aims to reduce the burden of rising prices for Coupang customers by increasing benefits on high-quality beauty products. In addition to actively promoting leading brands, including K-beauty, to customers, we expect this event will greatly help outstanding companies expand their sales channels.”

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