"2026 MyK FESTA" to Open on June 25... Four-Day Event at KINTEX

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The Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange announced that the comprehensive K-culture event "2026 MyK FESTA" will be held from June 25 to June 28, 2026, for four days at KINTEX and Sono Calm Goyang in Goyang, Gyeonggi Province.

Actor Lee Chaemin has been selected as the ambassador for this event. Lee Chaemin plans to participate in on-site programs during the festival period.

The event will feature performances, talk sessions, exhibitions, and business programs. At KINTEX Exhibition Hall 1, the K-pop concert "MyK LIVE," the cultural industry talk program "MyK VOICE," and the hands-on exhibition "MyK STREET" will take place. Performing artists for the concert include HIGHLIGHT, TREASURE, ZEROBASEONE, RIIZE, izna, and Hearts2Hearts, among others.

At Sono Calm Goyang, business programs such as the export consultation meeting "MyK TRADE" will be held. The organizers plan to support cooperation in the cultural industry sector through consultations and networking between global buyers and Korean companies. The schedule for concert ticket sales and detailed program information will be released sequentially through the official website and social media channels.

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