[Today’s New Arrival] Triple-Action Dark Circle Care... Sulwhasoo Launches "Yunjo Eye Serum"

On March 31, Sulwhasoo announced the launch of its new product, "Yunjo Eye Serum," which extends the technology of its signature Yunjo Essence to the delicate skin around the eyes.

This new product is an eye-specific serum developed for the delicate eye area, where signs of aging first appear. Sulwhasoo has concentrated nearly 30 years of Yunjo Essence’s self-regeneration expertise into the eye area, creating a sophisticated solution that addresses various concerns from dark circles to eye bags.

Sulwhasoo Yoonjo Eye Serum promotional image. Sulwhasoo Ambassador Im Yuna. Amorepacific

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In particular, this product features a triple-action approach to caring for dark circles, the main cause of a dull eye area, while fundamentally improving the complex mechanisms of eye-area aging caused by loss of firmness. Sulwhasoo’s core ingredient, ‘Ginseng Lymphanax™,’ which is derived from ginseng and aged over 500 hours, is combined with ‘Ginseng Caffeine™’ to promote hydration and circulation around the eyes, thereby improving the skin’s overall condition.

According to clinical trials, dark circles showed improvement from the very first use, and after four weeks of use, both the upper and lower eyelids exhibited increased firmness. This helps transform the eye area from dark and sagging to brighter and firmer.

Innovation has also been incorporated into the user experience and convenience. The product provides an instant cooling sensation on its own, and when used with a ‘ceramic massager’-which has low thermal conductivity-the temperature around the eyes can be temporarily reduced by 5°C, effectively relieving puffiness. In consideration of environmental sustainability, both the main product and a refill version were released simultaneously. The ceramic applicator of the used product can be combined with the refill for reuse, offering both customer convenience and eco-friendly value.

A Sulwhasoo spokesperson at Amorepacific stated, "Yunjo Eye Serum is the next-generation eye care product that continues the legacy of Sulwhasoo’s bestselling Yunjo line," adding, "It fundamentally addresses modern concerns such as dark circles and loss of firmness around the eyes, delivering a more vibrant and defined eye impression."

Sulwhasoo’s new "Yunjo Eye Serum" will be available starting in April through Amorepacific’s official online store, Sulwhasoo flagship stores, major department stores nationwide, and duty-free shops.

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