Dreame Opens X60 Pop-up Store at Lotte World Tower

Chinese home appliance company Dreame Technology announced on the 25th that it has opened a pop-up store to celebrate the launch of its next-generation premium robot vacuum cleaner, the "X60" series.

The pop-up store, which will be open until the 5th of next month, is located in the atrium on the first floor of Lotte World Tower in Jamsil. By showcasing the event at Lotte World Tower, which attracts a broad customer base and provides excellent accessibility, Dreame aims to create an interactive space where visitors can see and experience firsthand the advanced technology and product performance that are difficult to verify online.

This exhibition, under the concept "Beyond the Limit: Perfectly to the Unseen," presents the future of AI-based smart cleaning that recognizes and assesses spaces independently. Centered around a demonstration zone for robot vacuum cleaners, the event is designed to allow visitors to intuitively experience the expanded smart home ecosystem, including kitchen appliances, air purifiers, and personal care products.

Among the featured products, the premium robot vacuum cleaner "X60" series (X60 Ultra and X60 Master), which was released this month, serves as a core experience element. Visitors can directly experience on-site the AI-based autonomous cleaning technology.

Chinese home appliance company Dreame Technology announced on the 25th that it has opened a pop-up store to celebrate the launch of its next-generation premium robot vacuum cleaner 'X60' series. The pop-up store, which will be open until the 5th of next month, is located on the first floor atrium of Lotte World Tower in Jamsil. Dreame.

원본보기 아이콘

The X60 series features AI optical scanning and advanced obstacle recognition technology, enabling precise analysis of spaces and autonomous, real-time determination of optimal cleaning paths and methods. The OmniSight AI-based precision recognition and real-time route configuration functions further enhance the autonomous cleaning capabilities.

In particular, with its UltraSlim 7.95cm design, the X60 can reach low spaces such as under sofas and beds. In addition, the Upgraded ProLeap technology, which enables the device to climb over 8.8cm thresholds, allows for stable cleaning without spatial constraints or user intervention.

Notably, the X60 series will serve as Dreame's flagship lineup this year, aiming to establish itself as a key product in the company's aggressive push into the premium robot vacuum cleaner market.

Additionally, Dreame will unveil new products such as water purifiers and air purifiers for the first time in Korea. The water purifier marks Dreame's first launch in the Korean market, and among the four air purifier models, three are previously unreleased. All of these products are scheduled for domestic launch in the first half of this year, and through these launches, Dreame plans to significantly expand its global product portfolio in the Korean market as well.

A variety of interactive programs will also be offered, including hair styling demonstrations, a QR stamp tour event, and a photo kiosk. In the personal care zone, experts will conduct styling demonstrations to provide a hands-on brand experience.

A Dreame representative said, "This pop-up store not only allows customers to experience the technology of the X60 series firsthand, but also marks the first time Dreame is introducing its AI-based smart home ecosystem to Korean consumers. Moving forward, we will continue to provide a smart lifestyle characterized by connectivity and intelligence across a diverse range of products."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.