Emart Expands Its '5K Price' Lineup, the Ultimate Value-for-Money Collection

Emart and Emart Everyday announced on March 23 that they have added 127 new items to "OK Price (5K PRICE)," a product lineup where most items are priced at 5,000 won or less.

Emart 5K Price Integrated Store. Provided by Emart

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5K Price is an ultra-low price private label (PB) launched by Emart in August last year. The key feature is that all items are priced up to 70% lower compared to standard brand products. With this expansion, the number of items in this category has grown to a total of 353 just seven months after its launch. This time, the product range has been broadened from mainly processed foods to include kitchenware, cleaning supplies, and small appliances.

Representative items include the 5K Price Steam Iron (4,980 won), 5K Price Hair Dryer (4,980 won), 5K Price Body Fat Scale (4,980 won), and 5K Price Wired Earphones (4,980 won). In addition, value-for-money products such as the 5K Price Wired Vacuum Cleaner (9,980 won) and the 5K Price Egg Steamer (9,980 won) will be introduced sequentially until next month.

The food lineup has been expanded to include the 5K Price Meal Replacement Protein Shake (980 won), which contains 18g of protein-higher than similar products. There is also the "5K Price French Fries (1,980 won/400g)," sourced from a leading partner supplier (Hyfun) in India.

Hwang Unki, Head of Merchandising at Emart, stated, "The expansion of 5K Price beyond food to daily necessities and small appliances proves that Emart’s product planning and purchasing capabilities are effective even in the ultra-low price market," adding, "We will continue to pursue 'price innovation' that customers can truly feel."

Meanwhile, approximately 230 types of 5K Price products have sold nearly 20 million units to date. To expand customer access, Emart plans to increase the number of dedicated 5K PRICE integrated stores from 13 currently operating-including Geomdan and Sanbon locations-to 24 by the end of the year.

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