CJ Olive Young Achieves Record Sales of 5.83 Trillion Won Last Year, Up 21.8% Year-on-Year

Operating profit reaches 744.7 billion won, up 22.5%
Foreign customer purchases surpass 1 trillion won

CJ Olive Young achieved record-high results last year, surpassing 5 trillion won in sales.


According to the annual report submitted by CJ to the Financial Supervisory Service’s electronic disclosure system on March 18, CJ Olive Young reported standalone sales of 5.8335 trillion won last year, up 21.8% compared to the previous year. Operating profit increased by 22.5% to 744.7 billion won.


Olive Young store in downtown Seoul. Photo by Yonhap News

Olive Young store in downtown Seoul. Photo by Yonhap News

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CJ Olive Young’s sales have continued to rise annually, reaching 2 trillion won in 2021, 2.7774 trillion won in 2022, 3.8611 trillion won in 2023, and 4.7899 trillion won in 2024.


The company cited a surge in demand from foreign tourists as a key growth driver. From January to November last year, foreign customer purchases totaled 1 trillion won, and on an annual basis, foreign customers accounted for about 28% of total offline sales. The company also explained that the advancement of its omnichannel strategy, including the activation of 'Olleh Dream', contributed to revenue growth.


A CJ Olive Young representative stated, "As both domestic and international customers’ K-beauty experiences expanded, we achieved strong results across both online and offline channels. This year, we plan to continue supporting the global expansion of K-beauty, focusing on small and indie brands, through our entry into offline stores in the United States and the further activation of our global mall."

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