[Today's New Release] GS25 Teams Up with Mukbang YouTuber Tzyang to Launch 'Big Eater Series'

GS25, the convenience store chain operated by GS Retail, announced on March 17 that it will launch the ‘Tzyang Big Eater Series’ in collaboration with the popular YouTuber Tzyang, who has approximately 13 million subscribers.

The Big Eater Series is a differentiated food lineup designed with the core concept of “large portion mukbang,” which is the signature content style of YouTuber Tzyang. Leveraging Tzyang’s well-known ability to enjoy large quantities of food, the series features large-portion products across a variety of categories, including desserts, snacks, and ready-to-eat meals.

YouTuber Tzyang is posing while holding the Big Eater series products at GS25. GS Retail

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To enhance product quality, GS25’s expert merchandisers, food researchers, and Tzyang worked together throughout the entire process-from the initial product planning and recipe development to the final evaluation of prototypes. The collaboration went beyond simply using Tzyang’s intellectual property, with a strong focus on ensuring superior taste and quality.

The first product, ‘BIG Honey Hotteok’ (1,900 won), will be released on March 18. Compared to standard hotteok sold on the market, its diameter has been increased by more than 30 percent, and the honey content has been raised to 40 percent.

On March 19, GS25 will launch the ‘Crispy Choco Long Monaka’ (15 cm long, 2,500 won). On the same day, the ‘Large Dakgangjeong’ (600g, 9,900 won), a large-portion fried chicken dish featuring both sweet-and-spicy sauce and garlic soy sauce, will also be released. The Large Dakgangjeong incorporates Tzyang’s idea of adding chopped peanuts for a savory crunch.

In April, GS25 plans to introduce two types of ‘King Cheese Sausage’ (250g each, 3,500 won) as well as ‘In-flight Meal Ramen.’ The In-flight Meal Ramen is based on a recipe that Tzyang showcased on a popular variety show, which generated significant buzz. This product features a rich combination of dried pollack strips and green onions, and will be offered in the 2,000 won price range.

Jo Hyunjung, Manager of the Trend Product Differentiation Team at GS25, said, “We worked closely with Tzyang from the product planning stage to ensure that the Big Eater Series captured both the signature dishes and the generous portions that symbolize Tzyang. We plan to continue collaborating with various creators to provide customers with new experiences and differentiated food content.”

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