The Westin Seoul Parnas Launches Collaborative Promotion with HYBE for BTS Comeback
by Kwon Jaehee
Published 13 Mar.2026 14:57(KST)
'BTS THE CITY ARIRANG SEOUL' Room Package Linked to the Event
Only 100 Sets of Limited Edition Merchandise Available
Special Gastronomy Program Featuring Reimagined Korean and Global Menus at Hotel Restaurants
The Westin Seoul Parnas, operated by Parnas Hotel, is launching a special promotion in collaboration with HYBE to celebrate the comeback of BTS.
This project has been planned as part of the 'BTS THE CITY ARIRANG SEOUL' program, commemorating the release of BTS's fifth full-length album. The collaborative content is designed so that global fans visiting Seoul for the concert can enjoy the excitement of the show along with K-gastronomy and the hotel experience.
Starting from March 20, The Westin Seoul Parnas will introduce the 'BTS THE CITY ARIRANG SEOUL Journey with The Westin Seoul Parnas' room package. The package includes a limited merchandise collection featuring the official branding of 'BTS THE CITY ARIRANG SEOUL.' This collection, jointly produced with HYBE, consists of four items: a cushion, a blanket, a bandana, and a suitcase sticker. Only 100 sets will be available worldwide, and the number of special rooms is also limited to 100.
During the promotion period, hotel restaurants will offer special menus inspired by BTS and Korean cuisine. At 'Asian Live,' a restaurant featuring dishes from five Asian countries, a limited menu will be presented under the theme 'ARIRANG SIGNATURE JOURNEY - Completing the Melody of Korea through Gastronomy.' The menu reinterprets Korean dishes popularized globally by BTS in the restaurant’s unique style.
The special menu consists of five items: Korean buckwheat noodles with domestic sprouted perilla oil and Korean beef yukjeon, 'Asian Live' signature mulhoe (cold raw fish soup), bibim noodles with Korean beef sirloin steak, black pork belly kimchi fried rice with spicy abalone, and domestic duck minari bulgogi with assorted wrap vegetables and soybean paste stew.
At the lobby lounge & bar 'The Logue,' a 'Global Signature Bite 7' menu inspired by the number '7,' which symbolizes BTS, will be available. Drawing inspiration from the traditional Korean dish gujeolpan, this global bite platter features foods from tour destinations around the world on a single plate.
Signature items include the 'Mini Bulgogi Ssam Tapas,' which features Korean beef bulgogi, ssamjang mayonnaise, and perilla oil on crispy seaweed; Japanese-style pollack roe and scallion cream cheese bites; American-style truffle mac and cheese croquettes; Mexican-style pulled pork with kimchi salsa; British-style fish and chips bites; French-style brie cheese and fig compote puff tart; and Thai-style tom yum shrimp salad, among others.
'The Logue' will also offer the 'Arirang Latte,' a beverage made with misutgaru, a traditional Korean grain powder. The drink is topped with the 'BTS THE CITY ARIRANG' logo for a themed experience.
A Parnas Hotel representative said, “We planned this collaboration to provide a special hotel experience for global fans visiting Seoul for BTS’s comeback and world tour. We hope guests will create unforgettable memories in Seoul through the unique BTS THE CITY-themed accommodation and culinary content available exclusively at The Westin Seoul Parnas.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.