Pledis CI Wins Main Prize at iF, One of the World’s Top Three Design Awards
by Lee Yiseul
Published 13 Mar.2026 11:41(KST)
Triple Winner at Global Design Awards
The new corporate identity (CI) of Pledis Entertainment, a label under HYBE, has received the main prize at the iF Design Award 2026 in Germany.
According to Pledis on March 13, this CI was selected as a winner in the branding category. The iF Design Award, which began in 1954, is recognized as one of the world's top three design awards alongside the Red Dot Design Award and IDEA. This year, more than 10,000 entries were submitted from 68 countries.
Pledis explained, "The CI visually embodies the slogan 'Performance Becomes Heartbeat,' expressing a sense of rhythm and vitality by combining the dynamic curve 'Ple' with the straight line 'dis.' It also represents the company's commitment to nurturing artists with diverse individuality to create harmonious results."
This CI has previously won awards at the 2026 German Design Award and the 2025 Kyoto Global Design Award.
Founded in 2007, Pledis is home to producer Bumzu, as well as Hwang Minhyun, Seventeen, and TWS, among others.
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