Samsung C&T Fashion Launches Simultaneous Online and Offline Discounts for Spring 'Brand Day' Event
by Kwon Jaehee
Published 13 Mar.2026 09:02(KST)
10% Off New Arrivals for Three Days, March 13-15
Extensive Lineup of In-house and International Brands
Up to 15% Off Coupons and Payback Rewards Available on SSF Shop
The Fashion Division of Samsung C&T is launching a large-scale promotion for the spring season across both online and offline channels.
On March 13, the Fashion Division of Samsung C&T announced that it will hold an integrated event called "Brand Day" from March 13 to March 15, with participation from offline stores such as department stores and shopping malls, as well as the online platform SSF Shop. During the event, new spring season products for this year will be offered at a 10% discount. The event is being held for only three days to coincide with the start of the main spring shopping season.
This promotion features Samsung C&T Fashion Division's in-house brands such as Beanpole, Galaxy, Kuho, Le Beige, Beaker, Juun.J, Sand Sound, The Aperture, and Angae, as well as a variety of international brands including Lemaire, Ami, Maison Kitsune, Ganni, Jacquemus, Studio Nicholson, Tory Burch, Theory, Sandro, Maje, and FitFlop.
The online shopping mall SSF Shop is also preparing special benefits during the same period. Customers purchasing new spring items can receive discount coupons of up to 15%, and a payback event will provide 10,000 Purple Coins to customers who spend more than 200,000 won.
Hyun Taeyoung, Head of Sales Strategy at Samsung C&T Fashion Division, said, "Brand Day is an event designed to offer new products at more reasonable prices to mark the start of the spring season," adding, "We will continue to strive to provide customers with a differentiated shopping experience through both online and offline channels."
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