[Today’s New Arrival] The Allure of the Purple IQOS

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Philip Morris Korea's heated tobacco device brand IQOS has launched a new color edition, the "IQOS ILUMA i Electric Purple."

Philip Morris Korea announced on March 12 that "Electric Purple" is a new color addition to the latest IQOS device series, the "IQOS ILUMA i." The color is applied to all three product lineups and is available for purchase on IQOS.com and at nine IQOS flagship stores nationwide.

Electric Purple features a blend of deep purple and blue tones, capturing the image of curiosity and discovery. By applying this striking color accent to the existing IQOS ILUMA i design, the brand aims to offer a visually distinct look.

The IQOS ILUMA i lineup boasts a variety of color options including Breeze Blue, Digital Violet, and Leaf Green. In addition to a wide selection of colors and accessories, IQOS.com members can personalize their devices through styling and engraving services. Through these offerings, IQOS seeks to elevate its products from simple devices to experience-driven elements that reflect individuality and lifestyle.

The domestic retail prices remain unchanged: IQOS ILUMA i Electric Purple Prime is priced at 129,000 won, IQOS ILUMA i Electric Purple at 89,000 won, and IQOS ILUMA i Electric Purple One at 59,000 won.

To commemorate the launch, a special event will be held through May 20, allowing customers who purchase and register an IQOS ILUMA i series device to enter for a chance to win a variety of prizes.

The IQOS ILUMA i series, the latest heated tobacco devices from Philip Morris, feature new functions such as device status checks via touchscreen and a pause mode that can last up to eight minutes. In particular, the "IQOS ILUMA i One" stands out for its compact all-in-one design and intuitive usability, offering up to 20 consecutive uses on a full charge and weighing just 74 grams for enhanced portability.

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