LG Uplus Introduces Membership Benefits... Starbucks Star Rewards and Hwadam Forest Invitation Tickets

by Kong Byeongseon

Published 12 Mar.2026 09:05(KST)

LG Uplus announced on March 12 that it has prepared membership benefits for new and long-term customers to welcome the spring season.

LG Uplus announced on the 12th that it has prepared membership benefits for new and long-term customers to welcome spring. An LG Uplus employee is introducing the Starbucks star rewards, a benefit for new customers. Provided by LG Uplus

LG Uplus will provide eight Starbucks Star Rewards to mobile customers who sign up for the membership for the first time. The reward will be given on April 15 to those who apply for the welcome gift on the event page within the app after registering for membership. Existing customers can also receive up to three stars per day, for a total of 15 stars, over a five-day period starting March 16. For existing customers, the stars will be distributed on a first-come, first-served basis at 11 a.m. each day through the U+one app during the U+twoPlus period this month. To use the stars, they must be registered in the Starbucks app within the validity period.

On April 13, LG Uplus will hold the 'Hwadam Forest Customer Invitation Day' for long-term customers and offer invitation tickets. Hwadam Forest is a renowned ecological arboretum located in Gwangju, Gyeonggi-do. Any customer who has used LG Uplus for five years or more and holds a VIP or higher membership tier can participate in the Hwadam Forest Customer Invitation Day. Applications can be submitted via the U+twoPlus menu until March 27, and the winners will be announced on April 2.

Coinciding with the new school semester, LG Uplus is also running the 'U+twoPlus Benefit Notification' promotion. Until March 27, LG Uplus customers can select their desired U+twoPlus benefits through the U+one app. Winners will be selected by lottery to receive the following: a 100,000 won Baedal Minjok gift card (3 recipients), a Banolim Pizza Potato Pizza Set (50 recipients), a Paris Baguette 'Morning Set for You' (200 recipients), or a Gongcha Mini Pearl Strawberry Milk Tea (400 recipients).

Joon-Young Jang, Head of LG Uplus Marketing Group, said, "The LG Uplus membership program is designed to deliver daily benefits based on customer experience," and added, "We will continue to expand the membership experience for existing, new, and long-term customers alike."