RTB House Launches 'rtb.com' Self-Service Ad Platform for Small and Medium E-Commerce Brands
by Lee Sanghyun
Published 10 Mar.2026 11:00(KST)
AI-Powered Performance Ad Campaigns Without Minimum Budget or Long-Term Contracts
RTB House, a deep learning-based ad tech company, announced on March 4 that it has launched 'rtb.com,' a self-service advertising platform for small and medium-sized e-commerce brands and advertising agencies.
'rtb.com' is a platform built on RTB House's proprietary deep learning technology, designed to enable advertisers to directly run AI-powered performance advertising campaigns without minimum ad spend requirements or long-term contracts. This allows small brands to operate sales-driven performance ad campaigns without the complexity of traditional processes.
Recently, demand has been rising in the digital advertising market for solutions that improve the efficiency and automation of ad operations. In line with this trend, 'rtb.com' has been developed to allow advertisers to utilize RTB House's advanced ad technologies in a more accessible way. Advertisers can easily launch and scale AI-powered performance campaigns through an intuitive interface.
In particular, 'rtb.com' is a self-service platform that allows advertisers or agencies to directly manage everything from initial integration, such as website tag installation and product feed setup, to campaign operation. This enables companies to manage ads in a more flexible and efficient manner according to their internal workflows and resources.
The platform analyzes user behavior data linked to the website to re-engage highly interested customers across the web and automatically generates and displays personalized dynamic product ads. Ad banners and various ad formats are also created automatically, enabling campaign operations without the need for separate creative production.
Through this, advertisers can reduce their dependence on specific ad channels and reach high-intent potential customers even outside major platforms such as Google and Meta. In addition, the transparent performance measurement system makes it easier to compare results across multiple ad channels.
Michael Lamb, Chief Commercial Officer (CCO) of RTB House, stated, "As demands for budget and operational efficiency are increasing across the advertising industry, many small and medium-sized businesses are in a situation where they must compete with large enterprises despite limited resources. 'rtb.com' is a platform that lowers these barriers, helping small brands more easily leverage advanced programmatic advertising technologies."
He added, "RTB House has previously offered ad operations primarily as a fully managed service, but with the launch of 'rtb.com,' we now provide a new self-service option tailored to customer needs and operational environments. We have simplified the entire process from intuitive campaign setup to personalized ads and real-time performance tracking."
Meanwhile, RTB House is a global ad tech company founded in 2012 and headquartered in Warsaw, Poland. Leveraging deep learning-based marketing technology, it provides digital advertising solutions to brands and agencies worldwide.
RTB House has independently developed a deep learning-based ad bidding engine to support advertisers in achieving results at every stage of the marketing funnel, and it is currently being used in more than 3,000 active campaigns across EMEA, APAC, and the Americas.
The company also continually conducts research on AI-driven advertising technologies through its AI Marketing Lab and develops a wide range of marketing technologies, including AI-based performance advertising and retargeting solutions.
For more information, please visit the official RTB House website.
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