Hitejinro Signs Win-Win Cooperation MOU with Baeknyeongage Cooperative Federation

by Jeong Hyunjin

Published 10 Mar.2026 09:40(KST)

Building a Close Partnership and Revitalizing Local Commercial Districts

Hitejinro announced on the 10th that it has signed a Win-Win Cooperation Memorandum of Understanding (MOU) with the Baeknyeongage Cooperative Federation.

Baeknyeongage is a program supervised by the Small Enterprise and Market Service under the Ministry of SMEs and Startups. Each year, it certifies and designates local representative stores with over 30 years of business history, based on their performance and sustainability. A total of 1,406 stores nationwide have been certified as 'Baeknyeongage' and are currently in operation. Notable examples include Jeondongjip, Nadri, and Anilok, all of which are renowned local restaurants that have maintained their legacy for more than 30 years.

On the 9th, at HiteJinro's Seocho Office in Seoul, Baek Jeonghun, Senior Executive Director of HiteJinro's Sales Division (right in the photo), and Lee Kwangho, Chairman of the Baeknyeon Gage Cooperatives Federation, signed a "Mutual Cooperation Business Agreement (MOU)" and took a commemorative photo. (Photo by HiteJinro)

Through this agreement, Hitejinro and the Baeknyeongage Cooperative Federation plan to establish a close cooperative relationship and drive the revitalization of local commercial districts. They intend to carry out joint promotional and cooperative activities to enhance each other's brand value, as well as implement sustainable win-win programs.