Dior Beauty Launches New J'adore Intense Capturing Bold Allure

원본보기 아이콘

In March 2026, Christian Dior Beauty will launch a new J'adore fragrance, "NEW J'adore Intense (J'ADORE INTENSE)," a scent created by Dior Perfume Creative Director Francis Kurkdjian, who was inspired by the image of J'adore's muse Rihanna and captured her powerful and bold allure.

Since its launch in 1999, J'adore has established itself as an iconic fragrance symbolizing women's boldness and beauty. "NEW J'adore Intense" is a newly reinterpreted creation that pays tribute to Rihanna's free-spirited and intense individuality, and is characterized by its resemblance to Rihanna herself, from golden radiance and modern elegance to dazzling talent. Through this, it boldly carries on J'adore's unique heritage by embodying the House's couture sensibility, confident femininity, and Dior's pioneering spirit.

The new fragrance maximizes the appeal of every flower that composes J'adore's iconic floral bouquet. Sensual floral notes that melt softly into the skin awaken all the senses with a gentle yet powerful presence, followed by soft sandalwood and vanilla that blend together to add depth to the bold and rich gourmand notes, leaving a warm and sensual trail.

Alongside "NEW J'adore Intense," Dior's first water-based eau de parfum formula, "J'adore Parfum d'Eau," is being newly unveiled in an amphora bottle design that harmonizes white and gold tones. The amphora bottle of "NEW J'adore Parfum d'Eau" reveals soft curves along the neckline adorned with delicate gold details and transparent droplet accents. In addition, the bottle in a pearly white color with a velvety texture that feels as if caressing petals is reborn with sleekly polished gold embellishments, revealing an even more elegant beauty.

"NEW J'adore Intense" and "J'adore Parfum d'Eau," newly introduced by Christian Dior Beauty, are currently available at the Dior Beauty online boutique, and the official launch date across all channels is March 1, 2026. Starting that day, they can be purchased at 69 offline locations, including Christian Dior Beauty counters in department stores nationwide and Dior Beauty boutiques, as well as at six online corporate malls such as LOTTE ON and SSG.com, on KakaoTalk Gift, and at the Dior Beauty online boutique.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.