Why Did Amazon Halt Core Logistics Robot "Blue Jay" Just 4 Months After Launch?
by Kim Eunha
Published 18 Feb.2026 11:40(KST)
Updated 18 Feb.2026 13:20(KST)
Commercialization Thwarted by High Costs and Manufacturing Complexity
Project Personnel Reassigned to Other Robotics Divisions
Amazon, the world’s largest e-commerce company, has reportedly halted its robotic arm project “Blue Jay,” which it had promoted as a core element of its logistics innovation, just four months after making it public.
On the 17th (local time), U.S. business outlet Business Insider reported that Amazon stopped operating Blue Jay, a multi-arm robotic system introduced for use in its fulfillment centers, last month. Personnel who had participated in the project were reassigned to other robotics divisions.
Blue Jay, which was designed to be installed on the ceiling, is said to have failed to reach commercialization because it imposed a heavy cost burden, involved a complex manufacturing process, and encountered difficulties during the actual deployment process in the field. However, the core technologies developed through the project are expected to be integrated into other logistics automation equipment, such as the floor-mounted robotic system “Flex Cell.”
Terrence Clark, an Amazon spokesperson, said, “The core technologies of Blue Jay will be transferred to other projects,” adding, “Blue Jay was just one of many robots used in Amazon’s fulfillment centers, including Vulcan, Sparrow, and Proteus.”
An Amazon logistics center in Bobeu, France, in August 2018. Photo by Reuters and Yonhap News
원본보기 아이콘Analysts say the termination of this project is also linked to a shift in Amazon’s logistics strategy. Amazon is moving away from an operation model centered on large, centralized fulfillment centers and is pushing to transition to a delivery network that uses smaller, neighborhood-focused warehouses. Recently, it has reportedly been considering the introduction of “Orbital,” a same-day delivery system that utilizes Whole Foods Market stores, a regional grocery chain.
Back in October last year, Amazon unveiled a new multifunctional robotic system called “Blue Jay,” stating that this robot could automatically sort, load, and move about 75% of the items in a warehouse. At the time, the company explained that it was being test-operated at a fulfillment center in South Carolina and would be responsible for automatically sorting and processing boxes.
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