KB Kookmin Card Unveils "ALL·YOU·NEED" Brand-Launch Commercial

by Lee Seunghyeong

Published 13 Feb.2026 10:46(KST)

KB Kookmin Card released the full version of its brand campaign commercial featuring its new model, Kim Woobin, on February 13.

Following the teaser video released last month, this brand-launch commercial more clearly delivers the direction of the brand renewal and its core message.

The commercial adopts the familiar concept of the "standards that must be met to become a national representative" to introduce "the three rules of the National-Representative-Level Card," which are the new standards for choosing a card proposed by KB Kookmin Card.

The "three rules of the National-Representative-Level Card" presented in the commercial are composed of "ALL·YOU·NEED." "ALL" represents benefits that can be widely used across all areas of customers' spending, "YOU" stands for benefits flexibly applied to match each individual's lifestyle, and "NEED" refers to benefits that are focused on the moments when they are truly necessary.

KB Kookmin Card emphasized that "ALL·YOU·NEED" is not just a simple slogan, but a new rule for viewing card benefits.

In particular, in this brand-launch commercial, model Kim Woobin, who was selected as the "National Representative of Cards," appears in person to introduce the three rules, lending greater weight to the brand message.

A KB Kookmin Card official said, "This brand-launch commercial focuses on clearly presenting new standards for choosing a card," adding, "Through the three rules of the National-Representative-Level Card, unveiled together with Kim Woobin, we hope customers can more easily and familiarly understand the new brand framework."