DT Networks To Operate BYD Pop-up Store At Starfield Hanam During Lunar New Year Holiday

by Lee Seungjin

Published 12 Feb.2026 15:59(KST)

Opportunity to Experience BYD's Main Models

DT Networks, the official dealer of BYD Korea, announced on the 12th that it will operate a Build Your Dreams pop-up store at Starfield Hanam during the Lunar New Year holiday to expand customer contact points.

This pop-up store will be held at Starfield Hanam from the 17th to the 22nd (Sunday). At the pop-up site, BYD's main models will be on display to enhance visitors' understanding of the brand and its vehicles. For visiting customers, various giveaway events will be held, offering items such as BYD reusable bags and long umbrellas, and a separate gift program will also be run for customers who take delivery of a vehicle.

Scene at Build Your Dreams pop-up store. DT Networks

At the pop-up store, BYD will showcase newly launched models such as the family electric SUV Sealion 7 (BYD SEALION 7), Dolphin (BYD DOLPHIN), and Seal Plus (BYD SEAL Plus). Test drives of these models will also be available, with the aim of encouraging customers to experience a wide range of vehicles.

DT Networks is the largest official dealer of BYD Korea and has accumulated experience in marketing operations that leverage high-footfall mixed-use shopping mall environments. Its strength lies in designing customer contact points that naturally combine vehicle displays and brand consultations within shopping and leisure spaces.

DT Networks CEO Kwon Hyukmin said, "To mark the nation's biggest traditional holiday, we have prepared this event to share the new electric vehicle lifestyle proposed by BYD with customers visiting Starfield Hanam through this pop-up store," adding, "Going forward, we plan to continue expanding customer contact points not only at showrooms but anywhere our customers are, through various forms of display and experiential marketing."