KB Financial Launches Nationwide Broadcast of "Voice Phishing and New Scam Prevention Videos" for Lunar New Year

by Lee Eunjoo

Published 11 Feb.2026 14:38(KST)

KB Financial Group has announced that it will launch a nationwide public campaign with the National Police Agency to prevent voice phishing and new types of scam crimes that surge around the Lunar New Year holidays.

KB Financial Launches Nationwide Broadcast of "Voice Phishing and New Scam Prevention Videos" for Lunar New Year

KB Financial will distribute prevention videos through customer hall TVs and digital displays at more than 840 KB Kookmin Bank and KB Securities branches nationwide, as well as through the main social media channels of its key affiliates. The videos were produced by the National Police Agency’s Joint Response Center for Telecommunication and Financial Fraud. They explain the main methods used in emerging scams such as investment chatroom fraud, romance scams, and team-mission side-job scams, and convey the message to immediately hang up if you receive a suspicious call or message.

KB Financial explained that, at the group level, it has established a financial fraud prevention system and has been taking preemptive measures such as conducting additional verification procedures or restricting transactions when abnormal signs are detected. KB Kookmin Bank is strengthening its capability to detect suspicious transactions at an early stage with an AI-based abnormal transaction detection system, and is operating the “KB Kookmin Guardian Award” with the National Police Agency to identify and promote cases of citizens who have helped prevent voice phishing. It is also carrying out on-site prevention activities for elderly residents in rural areas, alongside senior-focused financial fraud prevention education.

The National Police Agency has warned that during the Lunar New Year holiday period, smishing that induces users to click malicious links via text messages disguised as traffic fines, parcel deliveries, or notices of family events, as well as fake online shopping malls and online secondhand trading scams, occur repeatedly, and urged the public to be cautious. It stressed that people should not click or respond to URLs or phone numbers from unclear sources, and that they must reconfirm the facts whenever they receive requests for personal information, financial information, or money.

A KB Financial official said, “We joined the promotion of the National Police Agency’s campaign in order to contribute to creating an environment where the public can use financial services with peace of mind, placing the value of financial consumer protection as our top priority,” adding, “We will continue to expand cooperation to eliminate blind spots in financial fraud through action guidelines that quickly reflect new criminal techniques and by promoting real-life prevention cases.”