Womenswear Brand Anggae Opens Spring New Collection Pop-Up Store

Samsung C&T Fashion Group's brand Anggae announced on the 11th that it has launched its 2026 spring collection and opened a pop-up store at the Beaker Cheongdam flagship store in Gangnam-gu, Seoul.

Launched in 2024, Anggae is a womenswear brand that reveals inherent beauty through sophisticated expressions of silhouette. It is operating its business on major online platforms such as SSF Shop and 29CM, as well as offline select shops including Beaker and ZIP 739.

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Anggae has set the concept for this year's spring/summer (SS) season as "Puttering," meaning relaxed movement, and proposed a collection that expresses comfort and naturalness in everyday life. The collection is characterized by a focus on materials with a cozy texture and soft touch, along with comfortable silhouettes.

This spring collection consists of clothing and accessories suited to leisurely moments such as gardening and reading. The main items include the tweed "Gardener Jacket," waffle-knit sweaters, and flower denim bags. There are also items that work well as transitional outerwear, such as oversized leather jackets and ribbed cardigans.

Anggae is operating a pop-up store at the Beaker Cheongdam location through the 26th to give customers a chance to experience the brand philosophy and season concept firsthand. In addition to showcasing new spring products, the brand is exhibiting books selected in collaboration with the independent bookstore "Separate Spaces." The space is designed so that the time spent choosing clothes and the moments of turning book pages flow naturally into one another, in order to convey the sensibility the brand pursues.

Ban Dongsu, Business Development Team Leader of Samsung C&T Fashion Group, said, "As 'small brands' that satisfy consumers' increasingly segmented tastes are gaining attention, Anggae is raising its profile and building a fandom," adding, "We hope customers will experience Anggae's philosophy, along with the new spring products that express a sense of leisure amid a busy daily life, through this pop-up store."

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