[Today’s New Products] Enjoy Bokumjari at the Cinema... Launch of "Strawberry Popcorn" and More

Daesang is launching four varieties of the "Bokumjari Special Strawberry Menu" through its second collaboration with the Megabox multiplex cinema chain.

Daesang announced on the 9th that it is newly introducing four special menu items that fully highlight the appeal of its flagship "Bokumjari" products.

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Previously, Daesang released "Skippy Peanut Butter Popcorn" in partnership with Megabox, using the flagship product of "SKIPPY," the global peanut butter brand that Daesang exclusively distributes in Korea, and received an enthusiastic response from moviegoers.

This special menu consists of a total of four items: "Bokumjari Strawberry Popcorn," made with strawberry jam and strawberry concentrate from Daesang Dives, a Daesang Group affiliate that operates the fruit and vegetable processing brand "Bokumjari," and three types of "Sincere Strawberry Beverages."

"Bokumjari Strawberry Popcorn" combines Megabox's steady-seller caramel popcorn with popcorn seasoning made from "Bokumjari" strawberry jam produced with fresh, domestically grown strawberries. The nutty and sweet caramel popcorn is complemented by a refreshing yet sweet strawberry seasoning, offering a unique and appealing popcorn experience.

A variety of beverage menu items using "Sincere Strawberry," Bokumjari's signature strawberry concentrate product, will also be introduced. "Sincere Strawberry" contains more than 79% domestic strawberry pulp and adds the original rich and sweet strawberry flavor to beverages and desserts. The "Sincere Strawberry Beverages" lineup includes three items: the smooth and sweet "Sincere Strawberry Latte," the refreshing and fizzy "Sincere Strawberry Soda," and the cool yet rich "Sincere Strawberry Shake."

A launch promotion will also be held. Customers who purchase the "Bokumjari Popcorn Combo Set," which includes "Bokumjari Strawberry Popcorn" and two "Sincere Strawberry Beverages," will receive a discount and, on a first-come, first-served basis, a free "Bokumjari Squeezable Strawberry Jam." In addition, customers who purchase any of the special strawberry menu items will be entered into a drawing to receive "Bokumjari Strawberry Jam (500g)."

The four "Bokumjari Special Strawberry Menu" items will be available starting today at 42 Megabox locations nationwide, and detailed information on participating locations and promotional events can be found on the Megabox website and mobile app.

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